NCR is a leading global provider of ATMs, digital commerce and financial self-service solutions for restaurants, stores and banks
What I did
Branding
Logo Design
Art Direction
Graphic Design
NCR Aloha Cloud
NCR's flagship point-of-sale system for restaurants — Aloha — was transforming from a legacy platform to a cloud SaaS model. They needed to properly communicate the product features, address concerns about the evolution and articulate the value proposition to customers.
I led the creative for the project, partnering with the NCR marketing team to develop a product visual identity system to work within the NCR master brand guidlines. Additionally, I created digital and print assets for sales enablement, marketing communication and advertising.
OOH digital advertising to promote brand awareness and establish the cloud model as a frictionless, positive experience. The Aloha point of sale was added to environmental photography to ensure that the NCR hardware and product UI were visible.
Cloud support, happy customers
A product style guide that defined a visual system for the product and introduced new logo variations to work with the NCR master brand.
Get cooking with Aloha Cloud
A series of brochures and datasheets for the marketing team to use at events and for digital outbound communications.
Digital template tiles for Google Ads and social media.
Responsive, CAN-SPAM compliant email templates for outbound marketing communications.
