For more than 45 years, Pulsar® has been at the cutting edge of commercial swimming pool water treatment
What I did
Branding
Art Direction
Graphic Design
Pulsar GuardTec
Pulsar Systems acquired GuardTec — a cloud-based water treatment and maintenance system that uniquely supports commercial pool properties with chemicals, hardware and monitoring software. They needed marketing support for the product launch.
I led the creative for the campaign, partnering with their marketing team to drive an expedited campaign that included brand messaging and visual design. I deployed those across a digital and print campaign that included social media, marketing assets and exhibit signage.
Powering smarter and safer pools
A hero graphic to represent the intersection of treated water, GuardTec SaaS monitoring intelligence and a cloud-connected device to easily operate and maintain the system.
Banner stand printed signage for events.
Digital template tiles for Google Ads and social media.
Complete visibility from the cloud to the pool
A datasheet for the Pulsar marketing team to use at events and for digital outbound communications.
A print advertisement I designed for a trade publication.
